LET GOURMET COOKING AND PEACE OF MAID
Kitchen equipment companies must focus on cultivating the "four cores" of products
After years of development, the kitchen equipment industry has now entered the stage of brand disputes. The products on the market are dazzling and dazzling. As consumers' choices are getting bigger and bigger, and the shopping concept is more rational, it is not easy for a kitchen product to stand out in the market. Therefore, kitchen equipment companies must focus on the four core factors of product development.
"People rely on clothing and horses to saddle", in the kitchen equipment industry, the design is the product "clothing" and "saddle." The reason why a company's kitchenware products can quickly gain consumer recognition, we must first mention its unique design. From modeling design, material selection, product function, etc., to the injection of cultural connotation, the reshaping of the home atmosphere, kitchen products should bring more life experience to consumers.
In addition to the appearance, the most important thing for consumers is the quality of the products. To put it bluntly, the kitchen utensils are the tools of life, not the artworks. Quality is the most important factor in determining whether a brand can develop for a long time, and it also tests the conscience of the company. Nowadays, the era of kitchen equipment known as the “profiteering industry” has passed. In the environment of slowing economic growth, unscrupulous enterprises have been eliminated by the market in order to survive and cut corners. And those kitchen brands that have a long history of development have accumulated a lot of second-generation and third-generation users because of their inheritable quality, and they are still strong with the trust of consumers.
Perfect brand building
The total output value of Chinese kitchen utensils is relatively high, but the enterprises with high reputation in the world are pitiful. This is not because the products are not good, but it is hard to work hard on brand building. At present, some domestic kitchen equipment enterprises have formed a certain brand reputation in the market after early accumulation. With the enhancement of corporate brand awareness, they are gradually familiar to consumers. Such as Europe, Zhibang and other brands. Although the overall awareness of brand building in China's kitchenware industry is still insufficient, these well-known brands are guiding the industry's progress with action.
Enrichment of corporate culture
With the development of the times, consumers' eyes are no longer limited to the simple requirements of material, price and other material aspects, but begin to penetrate into the spiritual level of cultural connotation. In recent years, the kitchen equipment industry has faced integration, and the overall environment of the market has been constantly changing. The competition model has changed from a single price competition to a marketing model, sales channels, brand image, and cultural connotation. In this, the cultural connotation of the company has also spread from the development of the company itself to the sales of the products. The “selling culture” has become a new manifestation of the market.
The rise of a brand is definitely not accidental, product and design are "hard" strength, and brand and culture are "soft" strength. To be strong, the two are indispensable.